No matter where you are in the world, design is increasingly the X-factor that takes a business from "also ran" to "market star"
Pensar, discutir e melhorar o design na conferência Better by design, mesmo sendo nos antípodas da Nova Zelândia, não é razão para ignorar. A construção de melhores abordagens e métodos mais eficazes para o design enquanto diferenciadora e com sucesso é vital para a nossa actividade no século XXI.
“If we are to compete with the rest of the world, design is critical. And that’s design in the holistic sense – product, brand, messages, supporting tools – everything we use to offer product to customers. Design is not just sketching drawings – it’s about businesses coming up with solutions to problems that they might not even know they have.”
Rick Wells
[member of the Furniture Association of New Zealand and has been involved with the New Zealand Furniture Exporters Group]
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