"The Brand Gap: How to Bridge the Distance between Business Strategy and Design"
Marty Neumeier
"Emotional Design"
D. Norman
Another great book about the various levels at which design can contribute to the purchasing decision as well as contributing to the building of the brand.
"Designing for People"
Henry Dreyfuss and Earl Powell
A new book looking at the role of design in not only a functional way, but also in a way that will enhance business and brand value.
"Creating the Perfect Design Brief"
Peter Phillips
A great new addition to the product development bookshelf. Simple and easy to follow.
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