Textos e palestras por ocasião da conferência Better by Design 2005, que decorreu na Nova Zelândia entre 29 e 31 de Março.
"Better by Design 2005 demonstrated that design-led thinking is a strategic process that adds value to every facet of business, builds competitive advantage and encourages market survival."
"Design capability in a business context is a strategic, creative, technical and tactical discipline with a commercial outcome - value creation."
Richard Cutfield, Executive Director, Pencarrow Private Equity
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