"Objectified" is a remarkable documentary about our relationship with objects, its design, their designers and the design process. A glance at creativity and function, observation and environment, expression and emotion, identity and consumption.
Interviews with Paola Antonelli (MoMA), Chris Bangle (BMW Group, Munich), Ronan & Erwan Bouroullec, Jonathan Ive (Apple), David Kelley and Bill Moggridge (IDEO), Marc Newson (London/Paris), Dieter Rams, Karim Rashid, Rob Walker (New York Times Magazine), and many others
Produced and directed by Gary Hustwit, "Objectified" is the second part of a three-film “design trilogy”, being the first one "Helvetica".