CATEGORIA - FILM
Grande Prix
Anunciante: GUINNESS
Agência: BBDO London
Sinopse:
Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years.
Super: GUINNESS. Good things come to those who wait.
CATEGORIA - PRESS
Grand Prix
Anunciante: LEGO
Agência: FCB Juanesburgo
CATEGORIA - OUTDOOR
Grand Prix
Anunciante: TATE BRITAIN
Agência: Fallon London
CATEGORIA - YOUNG GREATIVES
Gold Prize
Katarzyna Nowacka - Poland
TBWA\Warszawa
Briefing:
To create a print advertisement to motivate the public to support the ICRC or the National Red Cross and Red Crescent Society either through donations or volunteer service. The ICRC is an impartial, neutral and independent organisation whose exclusively humanitarian mission is to protect the lives and dignity of victims of war and internal violence and to provide them with assistance. It directs and coordinates the international relief activities conducted by the Red Cross and Red Crescent Movement in situations of conflict.
Restantes prémios no site:
Cannes Lion Live
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