Helvetica

I too became a Helvetica lover. It's so incredibly simple, so well designed with equilibrium and expression, making it an extraordinary and beautiful worldwide used typeface. In 2007, celebrating its 50th anniversary, Gary Hustwit made "Helvetica", a documentary about this typeface so close to us and so embedded in our daily lives. It's a look about typography, graphic design and global visual culture.
Interviews with Erik Spiekermann, Matthew Carter, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Tobias Frere-Jones, Experimental Jetset, Alfred Hoffmann, Bruno Steinert, Otmar Hoefer, and many more.

"The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium."

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